Name That Business
May 14th, 2010

Synergy Marketing Consultants is quite obviously known for championing the use of promotional items to improve a business’ market reach and overall success. Promoting your business helps to develop a reputation that help grow customer bases. If you are thinking of starting a company, you may want to consider all of the ways in which you plan on promoting it.

First things first, though. Before you can promote a company, you must name it. And coming up with a good name can be a harder task than you think. Consider that the name of your company is something that you are going to want everyone to know. It should be memorable, catchy and representative of what you have to offer. So how does one decide on picking a name for his or her business?

Bizname.com helps out by offering up a bunch of suggestions to entrepreneurs looking to open a business. Firstly, the site advises that you should think about how you want customers to perceive your name. Think about the meaning of the words you are considering for the moniker of your company. Do they relate strength and power? Do they connote fun and excitement? What does your business name say about the business?

Grabbing a good old thesaurus or dictionary will help you settle on the right words or phrases that could be known as your business name for years to come. Be careful to not choose something that could potentially be offensive, even in other languages, warns Bizname.com.

Feel free to ask family members and friends for ideas and opinions on the suggestions you have for your business name. Discover how the name makes them feel and what comes to their minds when they hear it. Consider your own opinions about other business names out there as well. What names do you like or dislike and why?

Don’t forget to do a trademark search. You wouldn’t want to go through the entire process of coming up with a name only to discover that someone has already used it. A simple Google search will often help you find out if your idea for a business name is already out there. Keep in mind that originality will go a long way. If someone were to Google your company name, would they find you or some other entity with a similar handle?

Bizname.com also offers some advice on what not to do when choosing a business name. They recommend that you not use the name of the city where your company is located, in case you expand and become nationwide or even global. Finally, the site insists that “short and easy is better than long and difficult.” Perhaps, just one word that really nails it is what you should go with.

Sorry though, “Synergy” is taken! But don’t worry. There are plenty of names out there. Perhaps your search for one will help you develop a new word all on your own. Congratulations on your new business and good luck. Now don’t forget to give us a call when you’ve chosen that snazzy new name for your business. We’d love to put it on a promo item for you to get your business rolling!